Marketing & SEO
Organic growth, SEO, GEO, and content that earns rankings and AI citations.
Why Every Insurance Site Asks for Your ZIP Code First
I benchmarked twenty of the biggest national auto insurers and found the same three-inch box on every homepage. It's not a coincidence, it's a lead-capture pattern with a specific psychological job.
The Crowd Already Wrote the Script
Viral Reddit threads aren't content prompts. They're finished scripts with a built-in editor — and most short-form creators are doing the wrong job.
I Built An SEO Site For A Business I Don't Own
Sixty-eight clicks and five thousand impressions for a niche I have no stake in. The site is the pitch deck.
The One Doc Your Design Team Needs Before They Touch Your Site
I compiled a 400-line marketing-redesign brief for Freebo in a single Claude session — voice, ICP, page hierarchy, CTAs, SEO. Here's the spine of it and why the order matters.
My Agent Called the SEO Bug Eight Hours Before Google Did
I asked Claude why brettridenour.com pages were missing from search. It pointed at one specific redirect. Overnight, Google sent the email confirming exactly that.
The Conversion That Lives Behind a Three-Dot Menu
Wix already fires generate_lead. GA4 hides the toggle that makes it count. Here is the full Wix → GA4 → Google Ads conversion path, with the one click that breaks most setups.
I Live a Mile From My First Seven Sales Targets
An afternoon arc from a 50-niche brainstorm to fifteen personalized walk-in pitch PDFs, organized into 3-hour driving loops, all within five miles of my apartment.
Zero Schema, Zero Bylines, Zero Sources
A 30-minute E-E-A-T audit I run on telehealth sites. The same gaps show up every time, and they are the exact reasons those sites lose AI Overviews.
Wiring Google Search Console Into Claude Code (And the Service-Account Trap)
I wanted Claude to query Search Console for me. The first three tutorials I followed sent me down a road Google quietly closed — service accounts don't work on GSC properties at all. Here's what does.
First, Pick a Date. Then We'll Talk.
I rebuilt a lead form this week and accidentally discovered why most of them fail before the first question.
X-Raying Viral Content
What if you could feed a viral video to an AI and get back a blueprint for making your own version?