Marketing & SEO
Organic growth, SEO, GEO, and content that earns rankings and AI citations.
Google Was Reading Our Ticker as a Different Coin
A niche crypto site with a great product wasn't ranking. Two hidden mistakes were doing all the damage — a title tag Google misclassified, and a publisher reference that pointed at nothing on 24 pages.
43 Errors, 133 Warnings — The Errors Aren't Where Rankings Die
Every crawl-audit tool sorts errors above warnings. Every ranking I have ever recovered came out of the warnings pile.
AI Crawlers Aren't Google. They Give Up Faster.
A monthly audit surfaced 42 URLs flagged for slow AI crawler response. The site is fine on Google. The AI bots have already left.
I Ripped a Creator's Entire Cross-Platform Archive in One Morning
How yt-dlp handles LinkedIn, TikTok, YouTube, and Facebook — plus the auth walls and IP bans nobody warns you about.
Your Best Ad Is a 1-Star Review, Read Out Loud
The most engaging piece of content most local businesses will never make is already written for them. It's sitting in the 1-star column on Google Maps, and the pipeline to turn it into a reel is about forty lines of glue.
Cloudflare's AI Crawl Control Blocks ChatGPT on Sept 15
Cloudflare AI Crawl Control blocks GPTBot, ClaudeBot, PerplexityBot by default on Sept 15. Two-click fix so ChatGPT and Perplexity can still cite your site.
The Booking Button You Never Set
There is a second book button on your Google Maps listing that comes from a partner network you probably forgot you signed up for. Fixing your primary link doesn't touch it.
Why Every Insurance Site Asks for Your ZIP Code First
I benchmarked twenty of the biggest national auto insurers and found the same three-inch box on every homepage. It's not a coincidence, it's a lead-capture pattern with a specific psychological job.
The Crowd Already Wrote the Script
Viral Reddit threads aren't content prompts. They're finished scripts with a built-in editor — and most short-form creators are doing the wrong job.
I Built An SEO Site For A Business I Don't Own
Sixty-eight clicks and five thousand impressions for a niche I have no stake in. The site is the pitch deck.
The One Doc Your Design Team Needs Before They Touch Your Site
I compiled a 400-line marketing-redesign brief for Freebo in a single Claude session — voice, ICP, page hierarchy, CTAs, SEO. Here's the spine of it and why the order matters.
My Agent Called the SEO Bug Eight Hours Before Google Did
I asked Claude why brettridenour.com pages were missing from search. It pointed at one specific redirect. Overnight, Google sent the email confirming exactly that.
The Conversion That Lives Behind a Three-Dot Menu
Wix already fires generate_lead. GA4 hides the toggle that makes it count. Here is the full Wix → GA4 → Google Ads conversion path, with the one click that breaks most setups.
I Live a Mile From My First Seven Sales Targets
An afternoon arc from a 50-niche brainstorm to fifteen personalized walk-in pitch PDFs, organized into 3-hour driving loops, all within five miles of my apartment.
Zero Schema, Zero Bylines, Zero Sources
A 30-minute E-E-A-T audit I run on telehealth sites. The same gaps show up every time, and they are the exact reasons those sites lose AI Overviews.
Wiring Google Search Console Into Claude Code (And the Service-Account Trap)
I wanted Claude to query Search Console for me. The first three tutorials I followed sent me down a road Google quietly closed — service accounts don't work on GSC properties at all. Here's what does.
First, Pick a Date. Then We'll Talk.
I rebuilt a lead form this week and accidentally discovered why most of them fail before the first question.
X-Raying Viral Content
What if you could feed a viral video to an AI and get back a blueprint for making your own version?