Thirty Seats and a USB Drive

April 17, 2026

Two weeks ago this was a passing thought. “What if I taught people how I actually use this stuff?” Not the theory. Not the prompt-engineering Twitter threads. The real workflow — the email triage that runs my mornings, the pitch decks assembled in minutes, the content engines, the personal assistant that knows my schedule better than I do.

Yesterday it became a real thing with a name.

AI for Closers.

Thirty seats. Three hours. Breakfast and coffee. Four modules that follow the same rhythm: I demo, you build. I demo, you build. By the time people leave, they’ve made things — outreach sequences they’d actually send, content calendars, personal assistant prompts wired to their own inbox rules.

And on every table: a USB drive loaded with the exact skills and agents I use daily. Not templates. Not “getting started” guides. The actual tools.

Workshop project structure — four documents from one session

That’s the part I keep coming back to. The workshop about using AI to build things fast was itself built using AI to build things fast. One conversation, one sitting. Agenda, website copy, marketing plan, speaker bio — four documents, fully formed, ready to execute. The workflow I want to teach is the workflow I used to plan the teaching.

wc -l Projects/AI\ for\ Closers/*.md

I didn’t set out to prove a point. I just described the idea out loud and watched it take shape. Pricing tiers, venue capacity, a minute-by-minute schedule down to “kill the background music at 8:30 sharp.”

The last segment is the one I’m most nervous about. I pick two or three people from the audience, ask them what they do, and build their specific use case live on screen while everyone watches. No script. No safety net. Just a prompt and whatever they throw at me.

If it works, it’s the best sales pitch I’ll never have to write. If it doesn’t — well, that’s content too.

First Saturday in May. Austin. More details when the landing page goes live.