This event is coming together. Details below are close to final but may shift before early bird registration opens. Want to lock in a spot? Email brett.ridenour@gmail.com to get on the list.
Live Workshop · Austin, TX
Stop Guessing. Start Closing.
A hands-on, half-day workshop where sales pros, marketers, and closers learn to use AI to write faster, sell smarter, and automate the work that's eating your pipeline. You leave with a complete digital toolkit, a 1:1 strategy call, access to the private Slack community, and skills that pay for themselves by Friday.
Everything included. No upsells. No tiers.
Registration opening soon.
Early bird pricing will be available when registration opens. Join the waitlist by emailing brett.ridenour@gmail.com.
This Isn't a Lecture. You Leave With Actual Firepower.
Every module follows the same rhythm: demo, then you build. Nobody leaves with just notes.
A complete digital toolkit
Claude AI tools, prompt templates, custom workflows, and automation scripts — sent to you digitally so you can start using them immediately.
A personal AI assistant configured to your role
Whether you're cold-calling, running campaigns, or managing a pipeline — you'll build it live in the room.
Your first AI-generated sales asset
A pitch deck, cold outreach sequence, or proposal draft built from your real data during the workshop.
30-minute 1:1 strategy call with Brett
Scheduled after the event. Bring your real problems. We'll solve them together.
Coffee + croissants
Show up hungry. We've got you.
Lifetime access to workshop materials
Updates to the toolkit as new tools and techniques drop. You stay current without attending again.
Private Slack community
Stay connected with other attendees, share wins, ask questions, and get ongoing support from Brett and the group after the workshop.
Optional co-working after the workshop
The workshop ends but the room stays open. Keep building, keep asking, keep going.
Built for Sales and Marketing. Open to Everyone.
The examples and exercises are built around sales and marketing workflows, but the skills transfer to any role. You don't need to know how to code.
- ✓Sales reps and SDRs who are tired of writing the same cold email 47 different ways and still getting ghosted.
- ✓Account executives who want AI to prep research, draft proposals, and handle objection scripts so they can focus on the conversation.
- ✓Marketers and content creators who need to produce more without hiring more — blog posts, social campaigns, repurposed content, all on a schedule.
- ✓Anyone who works with words, workflows, or clients — project managers, ops people, founders wearing multiple hats. If AI can save you hours, you'll get value here.
Three Hours. Zero Filler.
Here's how it breaks down.
Coffee + Croissants
Fuel up. Meet the room. Get set up.
Live Demo
Brett builds something real in Claude from scratch — in under 10 minutes. You see exactly what's possible before you touch a keyboard.
Module 1: Claude for Sales
Cold outreach sequences, proposals, objection-handling playbooks, and competitive battlecards. You build a personalized outreach sequence from your own data.
Module 2: Claude for Content Creation
Turn one idea into a blog post, social posts, email campaigns, and a 30-day content calendar. One idea becomes 10+ pieces of content.
Break
The Talk
No fluff. A direct conversation about what separates the people who actually use AI from the ones who "mean to get around to it."
Module 3: Personal Assistant Setup
Email triage, calendar management, CRM automation. Set up Claude as your personal assistant that reads your inbox, preps your day, and keeps your CRM clean.
Module 4: Build Your Own Tools
Custom skills, agents, and workflow automations for your specific role. This is where you stop using someone else's prompts and build your own.
Q&A + Live Problem Solving
Bring your real challenges. Brett digs into what the room is working on and shows how to tackle it. You might be surprised what gets built.
Open Co-Working (Optional)
Stick around. Keep building. Ask questions. Brett's in the room.
What You'll Build in Each Module
Module 1
Close Faster. Write Less. Never Start from Scratch Again.
Your pipeline is full of repetitive tasks that feel like they need a human touch — but don't. Cold outreach, follow-up sequences, objection handling, proposal drafts, presentation prep. Claude handles the heavy lifting so you handle the relationship.
- ✓A cold email sequence tailored to your ICP that doesn't read like it was written by a robot
- ✓An objection-handling playbook generated from your actual product or service
- ✓A proposal template that pulls from your talking points and formats itself
Module 2
One Idea. Ten Pieces of Content. Fifteen Minutes.
You know you need to post more. You know content drives pipeline. But you don't have a content team, and you definitely don't have four hours a week to write blog posts.
- ✓A blog post drafted from a single bullet-point outline
- ✓Social media posts repurposed from that blog in your voice
- ✓A content calendar that plans your next 30 days in under 5 minutes
Module 3
Your AI Runs Your Admin. You Run Your Business.
Email triage. Calendar prep. CRM updates. Meeting summaries. The stuff you spend 90 minutes a day on that makes you zero dollars.
- ✓An email triage system that surfaces only what matters
- ✓A daily briefing that gives you your schedule, priorities, and action items in 30 seconds
- ✓A CRM automation workflow that logs activity and drafts follow-ups
Module 4
Stop Using Someone Else's Prompts. Build Your Own Workflow.
You've seen what Claude can do. Now you learn how to build custom skills, chain workflows together, and create agents that run tasks for you. This is the difference between using AI and owning AI.
- ✓A custom Claude skill tailored to your specific role or workflow
- ✓An agent that automates a multi-step process you currently do manually
- ✓A repeatable workflow template you can hand to your team on Monday
Your Instructor
Brett Ridenour
Brett scaled a pedal-tour franchise from 4 to 41 locations across 25 states. He co-founded an Instagram growth SaaS while traveling 40 countries. He built ad-buying software and shipped an iOS app with 500+ users.
Now he runs his entire life through AI. Calendar, email, to-do list, content creation, video editing, presentations, texting, screenshots, quick websites — everything. He's not a researcher or a prompt influencer. He's someone who wakes up and does all of his work through AI. This workshop is everything he's learned doing that, packaged for people who sell and market for a living.
30 seats. That's it. This isn't a ballroom workshop with 300 people and a lapel mic. It's a small room where you get real answers to real questions.
30 Seats. One Morning. Skills That Pay for Themselves by Friday.
$100. Coffee + croissants. Digital toolkit. 1:1 call. Slack community.
Registration opening soon.
Email brett.ridenour@gmail.com to get on the list.
FAQ
Do I need to know how to code?
No. Zero coding required. If you can type an email, you can do everything in this workshop.
Do I need to bring a laptop?
Yes. Bring a laptop with internet access. Everything else is provided.
What's in the digital toolkit?
Prompt libraries for sales, marketing, and operations. Custom Claude skills and agent templates. Workflow automation scripts. Reference guides. Sent to you digitally so you can access them from any device.
What's the 1:1 call about?
Whatever you need. Most people use it to troubleshoot a specific workflow, get feedback on what they built, or plan how to roll AI out to their team. Scheduled within 2 weeks of the event.
Is this just for salespeople?
It's for anyone in a revenue-generating or operational role. Sales, marketing, content creation, project management, operations. If your job involves writing, communicating, planning, or managing workflows — this is for you.
Can I get a refund?
Full refund up to 7 days before the event. Within 7 days, we'll transfer your ticket to the next session. No refunds day-of.
Questions? brett.ridenour@gmail.com